Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

1. Reach a vast audience : Google is the most widely used search engine globally, with billions of searches conducted every day. By advertising on Google, businesses can tap into this massive user base and increase their visibility to a vast audience.

2. Cost-effective : Google Ads operates on a pay-per-click (PPC) model, which means that businesses only pay when someone clicks on their ads. This makes it a cost-effective advertising solution since you are only charged for actual engagement with your ads.

3. Measurable Results : Google Ads provides comprehensive tracking and reporting features, allowing businesses to monitor the performance of their campaigns in real-time. You can track metrics such as clicks, impressions, conversions, and return on investment (ROI). 

4. Flexible Marketing Platform : You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems. You can easily customize campaigns to focus on specific types of online users and can also set your own budget for specific areas of a campaign.

5. Quick Results : Unlike some traditional advertising methods, Google Ads offers quick results. Once your campaign is set up, your ads can start appearing in search results almost immediately, driving traffic to your website and generating leads or sales.